Audi

The Audi brand aspires to spearhead the Group both technically and technologically. With the Q4 e-tron and e-tron GT series, Audi advanced its electrification campaign in the reporting year.

BUSINESS DEVELOPMENT

“Vorsprung” is Audi’s global brand promise, and one which means the brand with the four rings is consistently focusing on the premium mobility of the future: connected, sustainable, electric, and autonomous. In developing innovative technologies, Audi plays a leading role within the Group, not least with the Premium Platform Electric (PPE) for all-electric premium vehicles. Audi continued to forge ahead with its electrification campaign in the reporting year and led the way with the presentation of the e-tron GT. The four-door coupé, which also comes in an RS model, reinterprets the traditional Gran Turismo concept. The Q4 e-tron and Q4 Sportback e-tron are playing a pivotal role in the electrification strategy as Audi’s first purely electric vehicles in the compact segment. Beneath the expressively designed bodywork, both SUVs offer a large interior, excellent everyday practicality and strong charging and driving performance. Depending on the powertrain chosen, they offer a range of over 500 km. The optional augmented reality head-up display brings a groundbreaking operating innovation into the cockpit. In 2021, Audi also presented impressive concept cars: with the A6 e-tron concept showcar, Audi revealed what an electric car could look like when based on the Premium Platform Electric (PPE) architecture. The concept vehicles Audi skysphere and Audi grandsphere give an insight into how the Audi brand plans to shape the future of the premium segment, particularly with new interior designs and a holistic digital ecosystem.

In a difficult market environment, the Audi brand delivered a total of 1.7 (1.7) million vehicles to customers in 2021. Increases were recorded in the United Kingdom (+9.4%), Italy (+9.9%), France (+10.2%) and the United States (+5.0%).

The Audi brand’s unit sales in the reporting year stood at 1.0 (1.0) million vehicles. The Chinese joint venture FAW-Volkswagen sold a further 644 (656) thousand locally produced Audi vehicles. The Q3, Q5, Q7, Q8 and A5 series were in especially strong demand, and the new Q4 e-tron was also very popular. Unit sales at Automobili Lamborghini S.p.A. amounted to 8,315 (7,460) vehicles.

In 2021, Audi produced 1.6 (1.7) million units worldwide. Lamborghini manufactured 8,303 (7,250) vehicles.

SALES REVENUE AND EARNINGS

Sales revenue by the Audi brand in fiscal year 2021 amounted to €53.1 (50.0) billion. The operating result before special items more than doubled to €5.5 (2.7) billion. This was due to positive effects from margins, the remeasurement of commodities, exchange rates effects and fixed-cost discipline. The operating return on sales before special items climbed to 10.5 (5.5)%. The diesel issue resulted in low negative special items (previous year: €−0.2 billion). The financial key performance indicators for the Lamborghini and Ducati brands are included in the financial figures for the Audi brand.

Q4 e-tron

DELIVERIES BY MARKET

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