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Audi

Audi logo (logo)

The Audi brand aspires to spearhead the Group both technically and technologically. With the Q4 e-tron and e-tron GT series, Audi advanced its electrification campaign in the reporting year.

BUSINESS DEVELOPMENT

“Vorsprung” is Audi’s global brand promise, and one which means the brand with the four rings is consistently focusing on the premium mobility of the future: connected, sustainable, electric, and autonomous. In developing innovative technologies, Audi plays a leading role within the Group, not least with the Premium Platform Electric (PPE) for all-electric premium vehicles. Audi continued to forge ahead with its electrification campaign in the reporting year and led the way with the presentation of the e-tron GT. The four-door coupé, which also comes in an RS model, reinterprets the traditional Gran Turismo concept. The Q4 e-tron and Q4 Sportback e-tron are playing a pivotal role in the electrification strategy as Audi’s first purely electric vehicles in the compact segment. Beneath the expressively designed bodywork, both SUVs offer a large interior, excellent everyday practicality and strong charging and driving performance. Depending on the powertrain chosen, they offer a range of over 500 km. The optional augmented reality head-up display brings a groundbreaking operating innovation into the cockpit. In 2021, Audi also presented impressive concept cars: with the A6 e-tron concept showcar, Audi revealed what an electric car could look like when based on the Premium Platform Electric (PPE) architecture. The concept vehicles Audi skysphere and Audi grandsphere give an insight into how the Audi brand plans to shape the future of the premium segment, particularly with new interior designs and a holistic digital ecosystem.

In a difficult market environment, the Audi brand delivered a total of 1.7 (1.7) million vehicles to customers in 2021. Increases were recorded in the United Kingdom (+9.4%), Italy (+9.9%), France (+10.2%) and the United States (+5.0%).

The Audi brand’s unit sales in the reporting year stood at 1.0 (1.0) million vehicles. The Chinese joint venture FAW-Volkswagen sold a further 644 (656) thousand locally produced Audi vehicles. The Q3, Q5, Q7, Q8 and A5 series were in especially strong demand, and the new Q4 e-tron was also very popular. Unit sales at Automobili Lamborghini S.p.A. amounted to 8,315 (7,460) vehicles.

In 2021, Audi produced 1.6 (1.7) million units worldwide. Lamborghini manufactured 8,303 (7,250) vehicles.

SALES REVENUE AND EARNINGS

Sales revenue by the Audi brand in fiscal year 2021 amounted to €53.1 (50.0) billion. The operating result before special items more than doubled to €5.5 (2.7) billion. This was due to positive effects from margins, the remeasurement of commodities, exchange rates effects and fixed-cost discipline. The operating return on sales before special items climbed to 10.5 (5.5)%. The diesel issue resulted in low negative special items (previous year: €−0.2 billion). The financial key performance indicators for the Lamborghini and Ducati brands are included in the financial figures for the Audi brand.

€5.5 billion

Operating result

PRODUCTION

Units

 

2021

 

2020

 

 

 

 

 

Audi

 

 

 

 

Q5

 

279,712

 

275,888

Q3

 

250,852

 

219,662

A6

 

227,237

 

271,679

A4

 

199,628

 

243,566

A3

 

164,299

 

206,482

Q2

 

103,046

 

124,346

A5

 

64,012

 

56,786

A1

 

60,158

 

62,099

Q7

 

56,600

 

65,574

e-tron, e-tron GT

 

54,564

 

43,157

Q8

 

35,406

 

37,845

Q4 e-tron

 

27,519

 

A8

 

22,285

 

20,591

A7

 

16,533

 

18,083

TT

 

8,489

 

8,646

R8

 

1,679

 

1,517

 

 

1,572,019

 

1,655,921

 

 

 

 

 

Lamborghini

 

 

 

 

Urus

 

5,240

 

4,364

Huracán Coupé

 

1,753

 

1,258

Huracán Spyder

 

682

 

752

Aventador Roadster

 

410

 

595

Aventador Coupé

 

218

 

281

 

 

8,303

 

7,250

 

 

 

 

 

Audi brand

 

1,580,322

 

1,663,171

 

 

 

 

 

Ducati, motorcycles

 

59,214

 

44,827

AUDI BRAND

 

 

2021

 

2020

 

%

 

 

 

 

 

 

 

Deliveries (thousand units)

 

1,689

 

1,700

 

–0.7

Audi

 

1,681

 

1,693

 

–0.7

Lamborghini

 

8

 

7

 

+13.1

Vehicle sales

 

1,009

 

1,017

 

–0.7

Production

 

1,580

 

1,663

 

–5.0

Sales revenue (€ million)

 

53,068

 

49,973

 

+6.2

Operating result before special items

 

5,546

 

2,739

 

x

Operating return on sales (%)

 

10.5

 

5.5

 

 

Q4 e-tron

Audi Q4 e-tron (photo)

DELIVERIES BY MARKET

in percent

Delivieries by market – Audi (pie chart)
Premium Platform Electric (PPE)
A new vehicle platform for all-electric premium, sport and luxury class vehicles. The components and functions of this platform are especially tailored to meet the high demands of this segment. This platform enables high synergies to be achieved particularly between the Audi, Porsche and Bentley brands.