SEAT

SEAT is a company with two brands: SEAT and CUPRA. In 2021, the automotive manufacturer took the next step on the road to e-mobility and launched the all-electric CUPRA Born.

BUSINESS DEVELOPMENT

CUPRA is the unconventional challenger brand that brings together emotion, electrification and performance to inspire the world from Barcelona. The range of vehicles is based on a contemporary interpretation of performance and design. In 2021, the brand brought its first fully electric vehicle to market. The CUPRA Born, which has garnered important awards and positive reviews across Europe, marks the start of a new era. Based on the Volkswagen Group’s MEB platform, it has a maximum range of up to 540 km. The model is available in two powertrain variants: 110 kW (150 PS) and 150 kW (204 PS). The latter comes with an e-Boost performance option that can increase the power output to 170 kW (231 PS).

SEAT is the Group brand with Europe’s youngest customer profile. In 2021, SEAT brought the updated Arona and Ibiza models to market. The design update of the Arona SUV brings its off-road character even more to the fore. The new Ibiza now features LED headlights as standard. Both vehicles offer a modern, digital interior with a larger infotainment system, improved voice recognition and new connectivity solutions. Additional driver assist systems and a wide range of efficient engines are also available.

At 471 thousand vehicles, deliveries to customers by SEAT and CUPRA were up 10.3% on the previous year in fiscal year 2021. The sales figures improved year-on-year in virtually all markets, partly thanks to the demand for electric vehicles and CUPRA models. The CUPRA brand virtually trebled its sales to 79 thousand vehicles.

The company’s unit sales increased to 494 thousand units in the reporting year. This was 2.1% more than in the previous year. This figure also includes the A1 manufactured for Audi. The CUPRA Formentor, SEAT Arona and SEAT Ibiza recorded high demand.

SEAT and CUPRA produced 424 thousand vehicles in the reporting period. This was an increase of 4.2% year-on-year, despite the challenges due to the shortage of semiconductors.

SALES REVENUE AND EARNINGS

Sales revenue for SEAT increased by 4.5% in 2021 to €9.6 billion. The operating result stood at €−233 (−339) million. Positive volume effects, especially from the growth of CUPRA, were appreciably weakened by commodity price increases and the shortage of semiconductors, meaning that, after a weak year in 2020 due to the pandemic, the recovery was incomplete. The operating return on sales was −2.4 (−3.7)%.

CUPRA Born

DELIVERIES BY MARKET

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