Porsche

Porsche added the Cross Turismo to its all-electric Taycan model range in 2021. The new generation of the Macan arrived on the market with enhanced performance, modified design and a new control interface. Sales revenue and earnings increased.

BUSINESS DEVELOPMENT

Exclusivity and social acceptance, pioneering spirit and tradition, performance and sustainability, design and functionality – these are the brand values of the sports car manufacturer Porsche. Porsche continued on its path toward sustainable mobility in fiscal year 2021 and presented another derivative in the all-electric sports car segment: the Taycan Cross Turismo. The high-tech chassis with all-wheel drive and adaptive air suspension also ensures uncompromising dynamics when driving offroad. It has a range of up to 456 km. The 560 kW (761 PS) of power generated by the overboost function on the top-of-the-range model, the Taycan Turbo S Cross Turismo, underscores the all-rounder’s uncompromising dynamics on and offroad. The Taycan Turbo S Cross Turismo sprints from 0 to 100 km/h in under 2.9 seconds. Porsche also launched its new Macan with enhanced performance, modified design and a new control interface. The popular compact SUV’s visuals have been further sharpened with a series of targeted changes. The chassis has also been optimized further, which means that the Macan now responds even more sensitively and directly to the driving situation and road conditions. The new Porsche Macan offers a significantly enhanced interior with a modern and elegantly designed center console, touch surfaces instead of tactile buttons and many online functions as standard. These can be controlled via the 10.9-inch full HD touch display or by using voice commands. The development center in Weissach celebrated its 50^th anniversary in the reporting year. From the first drawing to the finished prototype, Weissach is where vehicles are developed, tested and readied for series production. Since it opened 50 years ago, the center has stood for innovative vehicle solutions, intelligent development work and shaping the mobility of today and tomorrow.

In the reporting period, Porsche delivered 302 thousand sports cars to customers, an increase of 10.9% versus the previous year. In China, which remained the largest single market for Porsche, sales were up by 7.5%. In the USA, an increase of 22.2% was recorded.

Porsche’s unit sales amounted to 297 thousand vehicles in the reporting year. This was 12.1% more than in the previous year. Demand was high for the 911 and the Taycan; the Macan and Panamera models were also popular with customers.

Porsche produced a total of 283 thousand vehicles in 2021, 7.6% more than in fiscal year 2020.

SALES REVENUE AND EARNINGS

Porsche Automotive generated sales revenue of €30.3 (26.1) billion in fiscal year 2021. At €5.0 billion, the operating result before special items was clearly better than in the previous year (+24.5%). Positive volume and mix effects more than offset the unfavorable exchange rate trends, increased product costs due to higher commodity prices and a rise in fixed costs attributable to strategy and growth. The operating return on sales before special items improved to 16.5 (15.4)%. The diesel issue gave rise to low positive special items.

Macan

DELIVERIES BY MARKET

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